Data culture as a driver for data performance 

Every company has a data culture, even if this is often not consciously perceived, let alone developed using suitable methods, to achieve the status of a data-driven organization. A solid data culture is essential for placing data, as a strategic, asset, at the center of what the company thinks and does. The goal is to establish awareness for the relevance of data throughout all areas of the company. In addition, it interacts with corresponding processes, structures and resources necessary to supply all employees at all times with just the data they need to make informed decisions and achieve better work results. The data culture supplements the existing corporate culture and strategy with the success factor data, to generate added value from data and take on responsibility for data. A data culture is not universal, but always individual and different at every company. The fundamental orientation of the data culture must hew closely to the existing culture and strategy, and deliver answers to the question of what “data driven” actually means for the company in question. The experts at INFOMOTION support companies with thorough expertise and proven methods in taking the measures necessary for the organization and people to successfully develop the data culture.