Fit for the Future: How RSG Group’s Lean Team Built a Scalable, AI Ready Data Stack with Snowflake and Coalesce
RSG Group – the global fitness powerhouse behind Gold’s Gym, McFIT, and JOHN REED – modernized its fragmented, manual data infrastructure into a scalable, low-maintenance analytics platform using Snowflake, Fivetran, and Coalesce.
With a lean team and growing data needs across 900+ studios in 30 countries, the company replaced brittle pipelines and slow onboarding with automated ingestion, governed transformations, and self-service analytics. In this session, Head of Data & Business Intelligence Christopher Rüge will share how RSG Group reduced data integration time from 80 hours to 30 minutes, established end-to-end lineage and GDPR compliance with Coalesce, enabled data-driven decisions, and a strong foundation for AI use cases like personalization, churn prediction, and operational insights.